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VNR: Makers Mark Distillery & University of Louisville Athletics

Credit: DP/Editor

How do you honor someone in Kentucky? You put their face on a bottle of bourbon, of course. In July 2012, I was hired by PR agency Doe-Anderson to create a video news release of the debut of a Makers Mark bottle honoring University of Louisville football coach Charlie Strong. The commemorative bottle was sold to benefit UofL student athletics. Coach Strong has since moved on to the University of Texas... so much much for the collector value of those bottles.